Made in the USA

Catching fish since 1998. Venus Royal Fish Lure Company is the world's coolest fish lure for fishing or collecting. Use for fresh or salt water fishing. Quality fish spoon lure in silver, gold, black or dressed to catch fish from your boat, in a river or ocean.

venus royal fishing lures mermaid made in usa
mermaid hats shirts fishing

Mermaid Apperal

Venus Royal Fish Lure Company offers a wide variety of t-shirts, hats and long sheeve shirts for men and women. Shirts are available in many colors in adult sizes of S, M, L, XL and XXL.

These are eye catching and should be part of your wardrobe. Even non-fisherman enjoy wear these fashionable items. Perfect for the beach, a cruise, a walk thru the park or any other days activities.

venus royal mermaid fishing lure logo

About The Company

A veteran owned business, Venus Royal Fish Lure Company is located at 388 Hartford Road, First Floor in Manchester, Connecticut 06040 manufacturing quality fishing spoon lures that are made in the USA.

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size of venus royal fish lures

Size and Weight

Our 1/2 oz. fishing lures are perfect for casting from the river banks, your fishing boat or off the shores of the beach. Dressed Hook, Treble Hook, Siwash (J) Hook or Barbless Hook varitey allows all fisherman the option to use our Mermaid Lures.

Why Our Fishing Lures?

  • mermaid fishing lure cards collectible

    Over 10 Years of Success

    1998-2019 Richard Lion D.B.A. Venus Royal Fish Lure Company has manufactured fishing lures for salt and fresh water fishing. It is the Worlds Best Mermaid Spoon Lures and it's Made in the USA. Plus our collectible mermaid trading cards feature varied mermaids from around the world.

  • sales world wide fishing lures

    Sold and Used Worldwide

    We have orders and a high percentage of re-peat buyers from around the world. Canada, Australia, Germany, UK and of course the USA just to name off a few.

What People Say About Our Lure

  • James of Salem, OR

    I had great success fishing here in Oregon. The half once weight allows you to cast further away from the river banks. First time out using the mermaid lure I caught several fish with the first ten minutes of use.
  • Blake of Little River, SC

    Silver spoon lure that has a nice casting weight for my beach and river use. Nicely made fish lure with mermaid deisgn. Bought two after first order to have on hand. Fresh water use is my next test as it has caught fish for me in salt water already.
  • Roger of McComb, MS

    Originally bought this lure as it was different in design. I just returned from fishing in MO and used the Mermaid Lure to catch a few nice bass. I'm now buying more to share with my fishing group for next months trip.